Have you seen the new Very Sexy makeup collection from Victoria's Secret? I snuck a peek in July's Allure and was smitten. The packaging is sleek and modern, and the shades I saw were quite pretty. What with the recent good buzz and raves over VS's BareBronze line, I'm expecting Very Sexy to make a splash.

The new line - "the sexiest color on earth," natch - will debut August 1 at 22 stores in the Los Angeles area. If you're in LA, you get to preview it a day early (July 31) at a launch event at The Grove. Heidi Klum, Alessandra Ambrosio, Karolina Kurkova, Izabel Goulart, and Selita Ebanks will be on hand to unveil the new line. Here are the details:

• Autograph signing from 12-2pm at the Victoria’s Secret Store at The Grove at Farmers Market

• Exclusive launch of Very Sexy Makeup at The Grove one day early (July 31), featuring free makeovers all day. The store will remain open until midnight.

• Where: Victoria’s Secret Store at The Grove at Farmers Market, 6301 West 3rd Street, Los Angeles