The New Face of Lancome - Beauty Addict

Thursday, August 31, 2006

The New Face of Lancome

Meet Elettra Rossellini Wiedemann, who has just signed on as Lancome's newest spokesmodel. She's the daughter of actress - and former Lancôme face - Isabella Rossellini, and has certainly inherited her mother's good genes!

Here's what Lancôme had to say:

"Her energy, passion and joie de vivre make her a perfect personality for the French beauty brand, while the fact that she is Italian and Scandinavian on her mother's side, German on her father's side and American by nationality will serve her well as she represents Lancôme in countries around the globe.

“Due to her cosmopolitan background, Elettra is a young woman of her time who lives in New York, regularly travels to Paris, which she loves, and always remains in touch with the world around her,” says Odile Roujol, General Manager of Lancôme International. “Simply by looking at her and listening to her, one knows that she will contribute her grace, intelligence and optimism to the Lancôme vision of women.”

Rossellini Wiedemann is no stranger to Lancôme, as her mother, the actress and model Isabella Rossellini, represented the brand for 14 years. “When Elettra told me she had signed with Lancôme, I felt as if I had reunited with a dear friend,” said Rossellini.

Rossellini Wiedemann, with her luminous brown eyes, light brown hair and Audrey Hepburn-like charm, will be featured in advertising for a number of products, including new foundation, mascara and lip gloss. Her first ads, for skincare, will break in Asia at the end of 2006; other advertising campaigns will run worldwide starting in January 2007."

Gorgeous, no? But let's just hope this doesn't mean we'll be seeing any less of Daria in Lancôme's ads!

See my interview with Elettra at the Rag & Bone fashion show here!