The look at BCBG was quite similar to what we saw at Lacoste, with a couple of variations: liquid eyeliner and a rosy nude mouth with no shimmer. Along with the "smeary eyes," soft rosy nudes are another emerging trend for fall.
The BCBG face is easy to recreate; one staple you should definitely consider purchasing is Becca Lip & Cheek Creme in the new shade, Blossom. It works perfectly for this look, the Lacoste look, and a couple others I've spotted on the runways. It's a peachy nude with no shimmer that blends perfectly and leaves a soft finish that's not too matte, not too dewy.
For eyes, define upper lids with a very fine line of black liquid liner, going only slightly wider at the outer corners. Two excellent options: L'Oreal Lineur Intense and Lancome Artliner in Noir. Both have a pointy foam/felt tip that's relatively easy to handle.
Lips are rosy nude and only slightly glossy - no megawatt shine, but not matte either. Vincent Longo Velvet Riche Rejuvenating Lipstick in Hush Delight (nude) or Petal Twist (nude with a little more rose) would be perfect. If you're a gloss type of girl, try a little NARS Lip Gloss in Foul Play, and blot once. (Foul Play is another staple item that should definitely be part of your fall makeup wardrobe.)