Meet Laurice Rahme at Saks Fifth Avenue, 9/15 - Beauty Addict

Friday, September 14, 2007

Meet Laurice Rahme at Saks Fifth Avenue, 9/15

So right on the heels of my last Bond post this pops into my inbox! If you're in NYC tomorrow, head over to Saks to meet Bond No. 9 President and CEO, Laurice Rahme. She'll be signing bottles and introducing the new Saks-exclusive Bond fragrance.

Bond No. 9 Breaks New Ground
Laurice Rahme to Celebrate the Debut of the First Retail Eaux de Parfum ofBond No. 9’s Saks Fifth Avenue for Her and Saks Fifth Avenue for Him

Bond No. 9 is marking the start of a bold new direction in upscale retailing and a new genre in luxury fragrances. Laurice Rahme will introduce you to her latest fragrance creation, inspired by the shopping capital of the world, Bond No. 9's Saks Fifth Avenue for Her and Saks Fifth Avenue for Him. Ms. Rahme will be bottle signing and custom-creating a fall fragrance wardrobe for you from the Bond No. 9 collection of 28 women’s, men’s and unisex eaux de parfum celebrating the smells, the streets, the neighborhoods and the passions of the City of New York. Guests will be invited to enter a $1,000 shopping spree with Saks Fifth Avenue.

Saks Fifth Avenue for Her signals the return of the classic gardenia eau de parfum, given a chic contemporary twist with the addition of sparkling jasmine and vetiver, along with smooth vanilla. This all-white bouquet captures the fashion-forward essence of 21st century Saks, while at the same time expressing the eclectic downtown spirit of NoHo-based Bond No. 9.

Saks Fifth Avenue for Him is an elegant aqua scent, containing an initial dash of Sicilian bergamot for coolness, followed by cardamom, amber, and cedarwood for warmth. What gives this eau de parfum its metro-modernity is the addition of notes that are new to luxury perfumes: a marine accord … fiery chilis … seductive incense … soothing guaiac wood from South America.

Saks Fifth Avenue for Her and Saks Fifth Avenue for Him will be sold exclusively at Saks Fifth Avenue stores nationwide and at Bond No. 9’s four New York stores. Price: 3.4 oz, $185, 1.7 oz, $125.

WHEN: Saturday, September 15, 2007 12PM- 5PM (TOMORROW)

WHERE: Saks Fifth Avenue
Bond No. 9 counter, First Floor Cosmetics and Fragrances
611 Fifth Avenue @ 50th Street