Is this not the most ingenious marketing idea ever? All week, starting tomorrow morning at 7:30, Physician's Formula makeup artists will be stationed outside the DMV at 300 West 34th St (btwn 8th & 9th), offering complimentary makeovers to get you prepped for your license photo. AND they're giving away free makeup!

If you live in NYC and your license is anywhere close to expiring, head on down there this week and look fab for that photo! Otherwise, check out these tips from makeup artist Joanna Schlip on how to look your best for your driver's license pic:

• Concealer: apply concealer on top of foundation and before you add powder. Use to disguise broken capillaries, dark circles, pimples and blemishes and to even out skin tone.


• Bronzers: your key to looking healthy, wide awake and sun-kissed. Apply lightly to the forehead, cheeks, nose and chin (all the spots where the sun naturally shines). Be careful not to go too dark – no more than two shades darker than your skin.


• Lash Curler: your fastest way to wide eyes and a well rested look. Make sure to use on clean lashes for best results. If you already have mascara on just comb through lashes first to remove excess product.

• Mascara: always use black – it gives you the most definition without having to over apply product. Use an eyelash comb to separate wet lashes.

• Eyeliner: match your eye color to your eyeliner. Browns, gilded bronzes, and wines are great for light eyes and dark eyes can pull off a more dramatic black. Silver and charcoals look best on green and blue eyes; rich browns for blue eyes and plums for green eyes. Pencil offers soft definition but for more precision and drama go with liquid versions.

• Blush: a must-use. Bronzers alone will not work with the DMV lighting. Blush will leave you with a natural and healthy glow. Bonus: for a dewy look, apply cream blush to the apples of your cheeks.

• Lip Gloss: apply gloss to the middle of lower lips and rub lips together so it spreads evenly. Stick to simple colors that compliment your look – sparkles and glitter should be saved for parties, not the DMV.

• Powder: for smooth, shine-free, natural photo-ready skin you should use loose powder to set makeup as the final step. This also works wonders on oily skin. Use the best quality power you can find as the finely milled powders will not settle into fine lines.