The Golden Ticket - Beauty Addict

Tuesday, February 07, 2006

The Golden Ticket

Last Thursday, thanks to the lovely people at Cosmetic Executive Women and Kaplow Communications, I had the opportunity to attend the CEW Beauty Awards Product Demonstration at the Metropolitan Pavilion. This larger than life event hosted hundreds of CEW members, all there to touch, smell and test the contenders for the CEW Beauty Awards.

Let me tell you, I felt like Veruca Salt being let loose in the chocolate factory. And I was on the VIP Press List. VIP Press? Me? Beauty Addict has come a long way since the blog's humble beginnings in Mykonos last summer. I really felt like I won the golden ticket, friends.

Hundreds of beauty products - lipsticks, perfumes, mascaras, bronzers, nail polishes, tanners, scrubs, lotions, eye creams - stretched out on tables as far as the eye could see. Chocolate fountains with marshmallows, pretzels, madeleines for dipping. Copies of Allure scattered about. Dermatologists available for consultation. Samples, samples everywhere. And goodie bags. Oh, the goodie bags.

The line to get in stretched around the block - it was worse than the Kate Spade sample sale. And oh so worth it.

By the end of the evening I struggled to find even the tiniest untouched patch on my hands and forearms, to test yet another beauty award contender. As you can imagine, there is much to write about as a result of this grand day. The reviews will come. One standout to start out with: La Prairie Silver Rain body cream.

Finalists for the CEW Beauty Awards will be announced on Friday, March 10th, and the awards ceremony will take place in May. Stay tuned; I will keep you posted on the winners!

If you are a cosmetic executive woman yourself, do take the time to visit the CEW site and join up! Click here.