On the plane ride from New York to Chicago a couple of weeks ago, I was seated next to a very chic lady from the advertising industry. We got to chatting about work and such, then, over the pages of Marie Claire, struck up a conversation about makeup.

She pulled out a tube of Kiss Me Mascara by Blinc and I was intrigued. I had heard of Kiss Me many times, but never knew what distinguished it from the others. My seatmate explained to me that the Kiss Me's claim of forming little tubes of mascara around each lash is true - that they slide off in little squiggles when she removes her makeup at night. This property apparently keeps the mascara from flaking, smearing, or clumping.

As I mentioned in an earlier post, I am loyal to my L'Oreal Voluminous, but I think I need to give Kiss Me a try. Blinc's website tells me it is available at two Sephora stores in Manhattan.

I shall report back as soon as possible, friends!

In the meantime: why would anyone name a mascara "Kiss Me?" Is it supposed to encourage light pecks on the eyelids? Discuss, discuss.