Anne Hathaway has just been announced as Lancome's newest brand ambassador, following in the footsteps of such lovely celebs as Kate Winslet and Elettra Rossellini Wiedemann.

"Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008", says Odile Roujol, President of Lancôme International.

What do you think of Anne as Lancome's latest face?

And a new fragrance? I am very excite! (Sorry, been watching Borat too much these days.)