I've really got to hand it to Old Spice. Their commercials these days are just KILLING it. Remember that great Neil Patrick Harris spot from earlier this summer? "As a former make-believe doctor..." Loved it!

Now Old Spice has somehow managed to take a product that's essentially a boys' version of Olay Body Wash with moisturizing Ribbons, and make it appealing to men. And they pull it off without even a hint of girliness: