Juliette Binoche for Lancome - Beauty Addict

Tuesday, January 15, 2008

Juliette Binoche for Lancome

Right on the heels of Lancome's announcement of Anne Hathaway as the face of its upcoming fragrance, the company has announced that another famous face will be representing the brand as well.

Academy Award-winning actress Juliette Binoche, first cast as the face of Lancome Poeme in 1995, has returned to the brand as a spokesperson for the Renergie skincare line. Juliette is lovely - very sophisticated and tres French - and I think she's a perfect fit for Lancome! Here's what the company has to say:

“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” says Lancôme International President Odile Roujol.

Authenticity, sophistication and a luminous face make Binoche the perfect spokesperson for the Lancôme Rénergie franchise, a complete skincare line that addresses the signs of aging."

The ad campaign featuring Juliette was shot by Nick Knight and will make its debut later in the year. Personally I'm excited to see someone over the age of 30 repping an anti-aging skincare line! What do you think?